Componentes y estilos de liderazgo en el área comercial de empresas de servicios: una revisión sistemática de literatura en Colombia

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dc.contributor.advisorOrtegón Cortázar, Edwin Leonardo
dc.contributor.authorDíaz Rodríguez, Jeison Fabian
dc.coverage.temporalEnero de 2024
dc.date.accessioned2026-03-04T00:25:31Z
dc.date.available2026-03-04T00:25:31Z
dc.date.issued2025-12
dc.description.abstractEl liderazgo es cada vez más influyente en todas las áreas de una empresa; sin embargo, en el área comercial de las empresas de servicios en Colombia se ha consolidado como un factor estratégico para alcanzar objetivos en entornos altamente competitivos. No obstante, la literatura sobre estilos y componentes de liderazgo presenta dispersión teórica, lo que generaliza el concepto y dificulta su aplicación práctica y según Banks et al. (2018) la falta de integración entre los marcos teóricos de liderazgo genera confusión y dificulta la acumulación de conocimiento empírico. Con el fin de hallar conceptualización con mayor evidencia científica disponible y condensarla con un modelo de revisión sistemática de literatura (RSL) bajo los lineamientos del modelo PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) (Page et al., 2021). La búsqueda de artículos se realizó en bases indexadas de uso académico con un rango temporal de 15 años siendo este (2010 2025), incluyendo artículos diversos idiomas incluyendo en español, que fuesen relacionados con liderazgo tanto en el área comercial como en la de ventas. El análisis compara los hallazgos literarios sobre diferentes estilos de liderazgo con el modelo presentado por Fischer y Sitkin (2023), encontrando relaciones de enfoque positivo en los liderazgos; transformacional, ético, servicial y empoderador inclinados frente factores como la motivación, la innovación y el cumplimiento de objetivos comerciales. También se identifican vacíos en métricas específicas y escasa representación latinoamericana, destacando la necesidad de estudios que fortalezcan la evidencia empírica en contextos regionales y consoliden patrones de liderazgo eficaces para empresas de servicios en Colombia.spa
dc.description.abstractenglishLeadership is increasingly influential in all areas of a company; however, in the commercial area of service companies in Colombia, it has become a strategic factor for achieving objectives in highly competitive environments. Nevertheless, the literature on leadership styles and components exhibits theoretical dispersion, which generalizes the concept and hinders its practical application. According to Banks et al. (2018), the lack of integration among leadership theoretical frameworks generates confusion and impedes the accumulation of empirical knowledge. In order to find a conceptualization with the strongest available scientific evidence and condense it using a systematic literature review (SLR) model under the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines (Page et al., 2021), the search for articles was conducted in indexed databases for academic use, covering a 15-year period (2010-2025). Articles in various languages, including Spanish, related to leadership in both the commercial and sales areas were included. The analysis compares the literature on different leadership styles with the model presented by Fischer and Sitkin (2023), finding positive focus relationships between transformational, ethical, servant, and empowering leadership styles and factors such as motivation, innovation, and achievement of business objectives. It also identifies gaps in specific metrics and limited representation from Latin America, highlighting the need for studies that strengthen empirical evidence in regional contexts and consolidate effective leadership patterns for service companies in Colombia.spa
dc.format.mimetypeapplication/pdfspa
dc.identifier.instnameinstname:Politécnico Grancolombianospa
dc.identifier.reponamereponame:Alejandría Repositorio Comunidadspa
dc.identifier.repourlrepourl:http://alejandria.poligran.edu.cosspa
dc.identifier.urihttp://hdl.handle.net/10823/8048
dc.language.isospaspa
dc.publisher.facultyFacultad de Sociedad, Cultura y Creatividadspa
dc.publisher.programMaestría en Gerencia Estratégica de Mercadeospa
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 2.5 Colombiaspa
dc.subject.keywordsGerencia de mercadeospa
dc.subject.keywordsMarketing managementspa
dc.subject.keywordsLeadership stylesspa
dc.subject.keywordsLeadership componentsspa
dc.subject.keywordsSales leadershipspa
dc.subject.keywordsCommercial performancespa
dc.subject.keywordsService companiesspa
dc.subject.lembGerencia de mercadeospa
dc.subject.lembLiderazgospa
dc.subject.lembGerencia de ventasspa
dc.subject.proposalEstilos de liderazgospa
dc.subject.proposalComponentes del liderazgospa
dc.subject.proposalLiderazgo en ventasspa
dc.subject.proposalDesempeño comercialspa
dc.subject.proposalEmpresas de serviciosspa
dc.subject.proposalGerencia de mercadeospa
dc.titleComponentes y estilos de liderazgo en el área comercial de empresas de servicios: una revisión sistemática de literatura en Colombiaspa
dc.title.translatedComponents and leadership styles in the commercial area of ​​service companies: a systematic literature review in Colombiaspa
dc.typematerThesisspa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdccspa
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aaspa
dc.type.driverinfo:eu-repo/semantics/masterThesisspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersion
dc.type.localTesis/Trabajo de grado - Monografía - Maestríaspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TM
dc.type.versioninfo:eu-repo/semantics/acceptedVersionspa

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