Business plan for the internationalization of Cool Beans

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dc.contributor.advisorBalzan, Alexander
dc.contributor.authorAriza Zapata, Paula Andrea
dc.contributor.authorBarraza Algarín, Juan José
dc.contributor.authorVega Cifuentes, Gilma Yineth
dc.coverage.temporal1/06/2025 - 25/11/2025
dc.date.accessioned2026-04-09T15:54:08Z
dc.date.available2026-04-09T15:54:08Z
dc.date.issued2025-11-25
dc.description.abstractEl mercado global de cold brew coffee está creciendo rápidamente debido a cambios en los hábitos de consumo, con una proyección de alcanzar USD 4.88 mil millones para 2032. Este crecimiento se debe a la preferencia por cafés de especialidad, productos listos para beber (RTD) y sabores diferenciados. Además, los consumidores, especialmente millennials y generación Z, valoran cada vez más el origen del café, la sostenibilidad y el comercio justo. También influyen tendencias de consumo saludable como la reducción del alcohol, la búsqueda de productos “clean label” y el interés por opciones sin azúcar añadida. En este contexto, Colombia mantiene una posición competitiva fuerte en el mercado internacional del café gracias a su reputación de calidad y su capacidad productiva.spa
dc.description.abstractenglishThe global cold brew coffee market is growing rapidly due to changes in consumer habits and is projected to reach USD 4.88 billion by 2032. This growth is driven by the increasing demand for specialty coffee, ready-to-drink (RTD) products, and unique flavor profiles. Consumers, especially Millennials and Generation Z, increasingly value coffee origin, sustainability, and fair trade practices. Additionally, health-related trends such as reduced alcohol consumption, demand for clean label products, and preference for sugar-free options are influencing the market. In this context, Colombia maintains a strong competitive position in international coffee markets due to its reputation for high-quality coffee and production capacity.spa
dc.description.tableofcontentsTable of Contents Cool Beans... 3 Company Overview... 3 1.1. Origin... 3 1.2. Current Operations ... 4 2. Product Identification... 4 2.1 Technical Specifications... 4 2.2 Organoleptic Characteristics... 5 2.3 Value Proposition ... 5 Introduction: Context And Product In Global Markets ... 5 Growth of the Global Cold Brew Market... 5 Specialty Coffee and Conscious Consumption ... 6 Healthy Consumption Trends... 6 Competitive Position of Colombian Coffee ... 7 Problem identification... 7 Justification of the problem... 7 Barriers to Direct Export ... 8 The Proposed Solution: Nearshoring Manufacturing Model ... 9 Contribution to the Field of International Business... 9 General Objective... 10 Specific Objectives... 10 Market Selection ... 10 Pestle Analysis And Target Market Selection... 12 PESTLE Analysis Results by Country... 12 CANADA... 12 FRANCE ... 13 GERMANY... 14 Results: Selected Market... 14 Entry Conditions: Cool Beans To Canada ... 15 Identification of Co-Packers in Canada ... 18 Logistics Plan... 20 Bibliographic references... 25spa
dc.format.mimetypeapplication/pdfspa
dc.identifier.instnameinstname:Politécnico Grancolombianospa
dc.identifier.reponamereponame:Alejandría Repositorio Comunidadspa
dc.identifier.repourlrepourl:http://alejandria.poligran.edu.cospa
dc.identifier.urihttp://hdl.handle.net/10823/8136
dc.language.isospaspa
dc.publisher.facultyFacultad de Negocios, Gestión y Sostenibilidadspa
dc.publisher.programNegocios Internacionalesspa
dc.relation.referencesBEVA PACK. (2024). Co-packing & private label. https://bevapack.com/spa
dc.relation.referencesBrunswick Bierworks. (2025). Co-partner services. https://www.brunswickbierworks.com/contract-manufacturingspa
dc.relation.referencesCanadian Food Inspection Agency (CFIA). (s. f.). CFIA 2025: Building for the future. Government of Canada. https://inspection.canada.ca/en/about-cfia/cfia-2025spa
dc.relation.referencesChango Yosa, M., & García Regalado, J. (2021). Análisis de la competitividad de las exportaciones de café de Ecuador versus Colombia y Brasil hacia el mercado de USA [Competitiveness analysis of coffee exports from Ecuador versus Colombia and Brazil to the USA market]. X-Pedientes Económicos, 5(12), 65–80. https://ojs.supercias.gob.ec/index.php/X-pedientes_Economicos/article/view/63spa
dc.relation.referencesClearit. (2024). What you should know about importing coffee into Canada. Canadian Customs Broker Blog. https://clearit.ca/canadian-customs-broker-blog/import-coffee-into-canada/spa
dc.relation.referencesClearit. (2024). What you should know about importing coffee into Canada. Canadian Customs Broker Blog. https://clearit.ca/canadian-customs-broker-blog/import-coffee-into-canada/spa
dc.relation.referencesCoffee Association of Canada. (2025, April 3). Tariff updates & resources. https://coffeeassoc.com/tariff-updates-resources/spa
dc.relation.referencesCoffeeBI. (2024, September 16). Tendencias de consumo de café por generación: de los Boomers a la Gen Z [Coffee consumption trends by generation: From Boomers to Gen Z]. https://coffeebi.com/2024/09/16/generational-coffee-consumption-trends-from-boomers-to-gen-z/spa
dc.relation.referencesFAS USDA. (2025). Colombia: Coffee annual. United States Department of Agriculture Foreign Agricultural Service. https://apps.fas.usda.gov/newgainapi/api/Report/DownloadReportByFileName?fileName=Coffee+Annual_Bogota_Colombia_CO2025-0014.pdfspa
dc.relation.referencesFederación Nacional de Cafeteros de Colombia. (2025, junio). Informe de gestión 2024. https://www.federaciondecafeteros.org/app/uploads/2025/06/Informe-de-Gestion-FNC-2024.pdfspa
dc.relation.referencesFedEx Canada. (2025). Canadian Food Inspection Agency (CFIA) regulations. https://www.fedex.com/en-ca/shipping-services/international/regulatory/cfia.htmlspa
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dc.relation.referencesFluent Cargo. (2025). Colombia to Canada by air freight, cargo ship or road. https://www.fluentcargo.com/routes/colombia/canadaspa
dc.relation.referencesFood in Canada. (2019, August 30). Safe practices the latest beverages. https://www.foodincanada.com/features/safe-practices-the-latest-beverages/spa
dc.relation.referencesFortune Business Insights. (2025, 27 de octubre). Cold Brew Coffee Market Size, Share & Industry Analysis, 2025–2032 (Informe ID FBI102647). de esta https://www.fortunebusinessinsights.com/cold-brew-coffee-market-102647spa
dc.relation.referencesInfobae. (2025, 11 de septiembre). Por qué la Generación Z impulsa el abandono del alcohol. Infobae. https://www.infobae.com/america/mundo/2025/09/11/por-que-la-generacion-z-impulsa-el-abandono-del-alcohol/spa
dc.relation.referencesInternational Coffee Organization. (2022). World coffee consumption report. https://www.ico.org/spa
dc.relation.referencesLatin American Cargo. (2024, June 19). Freight shipping from Canada to Colombia. https://www.latinamericancargo.com/shipping-from-canada-to-colombia/spa
dc.relation.referencesPF Collins. (2024, January 15). Safe Food for Canadians Regulations (SFCR). https://pfcollins.com/safe-food-regulations/spa
dc.relation.referencesStatista. (2024, 19 de abril). Health – Statistics & Facts. Statista. https://www.statista.com/topics/799/health/spa
dc.relation.referencesStoneX. (2025). Colombia’s coffee exports to the US. https://www.stonex.com/en/market-intelligence/colombian-coffee-exports-to-be-hit-by-possible-port-strike-in-the-us-1524815/spa
dc.relation.referencesUnited Nations, Economic Commission for Latin America and the Caribbean (ECLAC). (2025, 21 de abril). ECLAC Notes Nº 123. CEPAL. https://www.cepal.org/en/eclac-notes/123spa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 2.5 Colombiaspa
dc.subject.keywordsColombian coffeespa
dc.subject.keywordsConsumer trendsspa
dc.subject.keywordsGlobal coffee marketspa
dc.subject.keywordsHealthy consumptionspa
dc.subject.keywordsSpecialty coffeespa
dc.subject.lembIndustria alimentariaspa
dc.subject.lembInternacionalizaciónspa
dc.subject.lembVentaja competitivaspa
dc.subject.proposalCafé colombianospa
dc.subject.proposalCafé de especialidadspa
dc.subject.proposalConsumo saludablespa
dc.subject.proposalMercado global del caféspa
dc.subject.proposalTendencias de consumospa
dc.titleBusiness plan for the internationalization of Cool Beansspa
dc.title.translatedBusiness plan for the internationalization of Cool Beansspa
dc.typebachelorThesisspa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1fspa
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aaspa
dc.type.driverinfo:eu-repo/semantics/bachelorThesisspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersion
dc.type.localTesis/Trabajo de grado - Monografía - Pregradospa
dc.type.redcolhttps://purl.org/redcol/resource_type/TP
dc.type.versioninfo:eu-repo/semantics/acceptedVersionspa

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