Marketing sostenible y modelos circulares aplicados a la venta de excedentes alimentarios: una revisión sistemática de literatura

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dc.contributor.advisorVanoni Martinez, Giuseppe Angelo
dc.contributor.authorDuarte Parra, Camila Lizeth
dc.coverage.temporalJunio de 2025
dc.date.accessioned2026-03-04T20:00:20Z
dc.date.available2026-03-04T20:00:20Z
dc.date.issued2025-12
dc.description.abstractEl desperdicio de alimentos es un fenómeno global que requiere soluciones económicamente viables y socialmente aceptadas. Este estudio es una revisión sistemática de literatura sobre las investigaciones hechas entre 2015 y 2025, alrededor de los modelos de negocio circulares basados en la venta de excedentes alimentarios. Para esta revisión se utilizó la metodología PRISMA con el fin de identificar investigaciones empíricas que documentaran experiencias reales de empresas y plataformas dedicadas a la redistribución o venta de excedentes alimentarios. Cada artículo se revisó desde las tres dimensiones del Triple Bottom Line y se analizó también el papel del marketing sostenible en su aceptación y legitimidad. Los hallazgos evidenciaron que estos modelos operan a través de plataformas digitales y su consolidación depende del uso de estrategias de marketing enfocadas a comunicar su valor, fortalecer la confianza entre los actores de la plataforma y de su capacidad para adaptarse y generar beneficios económicos. Adicionalmente, a través de la evaluación del Triple Bottom Line se demostró que la dimensión económica es la más impactada; la dimensión social, es la menos medida y la dimensión ambiental es usada como argumento comunicativo. Los hallazgos de estos artículos evidencian que es un campo en constante investigación, aunque todavía fragmentado por enfoques cualitativos que permiten analizar subjetivamente los impactos reales de estos modelos de negocios. Adicionalmente, se muestra un vacío de investigación y desarrollo en estos temas en América Latina. Estas brechas representan oportunidades para avanzar en investigaciones empíricas en contextos emergentes y para desarrollar herramientas que permitan evaluar de forma rigurosa la contribución real de estos modelos a los Objetivos de Desarrollo Sostenible.spa
dc.description.abstractenglishFood waste is a global phenomenon that requires economically viable and socially acceptable solutions. This study is a systematic literature review of research conducted between 2015 and 2025 on circular business models based on the sale of food surpluses. The PRISMA methodology was used to identify empirical studies that documented real experiences of companies and platforms engaged in the redistribution or sale of surplus food. Each article was analyzed through the three dimensions of the Triple Bottom Line, and the role of sustainable marketing was also examined in terms of its influence on acceptance and legitimacy. The results show that most of these models operate through digital platforms. Their consolidation depends both on the use of marketing strategies that communicate their value and strengthen trust among different stakeholders, and on their ability to adapt and generate economic benefits. In most studies, the economic dimension acts as the main enabler for the use of these platforms, the social dimension functions as a symbolic value, and the environmental dimension is used mainly as a communication argument. The findings from these articles reveal that this is a constantly evolving research field, yet still fragmented by qualitative approaches that allow only a subjective analysis of the real impacts of these business models. Additionally, there is a notable research and development gap in these topics in Latin America. These gaps represent opportunities to advance empirical studies in emerging contexts and to develop tools that rigorously assess the real contribution of these models to the Sustainable Development Goals.spa
dc.format.mimetypeapplication/pdfspa
dc.identifier.instnameinstname:Politécnico Grancolombianospa
dc.identifier.reponamereponame:Alejandría Repositorio Comunidadspa
dc.identifier.repourlrepourl:http://alejandria.poligran.edu.cosspa
dc.identifier.urihttp://hdl.handle.net/10823/8056
dc.language.isospaspa
dc.publisher.facultyFacultad de Sociedad, Cultura y Creatividadspa
dc.publisher.programMaestría en Gerencia Estratégica de Mercadeospa
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 2.5 Colombiaspa
dc.subject.keywordsFood wastespa
dc.subject.keywordsCircular economyspa
dc.subject.keywordsBusiness modelsspa
dc.subject.keywordsTriple bottom linespa
dc.subject.keywordsMarketingspa
dc.subject.lembModelo de negocio circularspa
dc.subject.lembMercadeo de limentosspa
dc.subject.lembResiduos organicosspa
dc.subject.proposalEconomía circularspa
dc.subject.proposalDesperdicio de alimentosspa
dc.subject.proposalModelos de negociospa
dc.subject.proposalTriple bottom linespa
dc.subject.proposalMarketingspa
dc.titleMarketing sostenible y modelos circulares aplicados a la venta de excedentes alimentarios: una revisión sistemática de literaturaspa
dc.title.translatedSustainable Marketing and Circular Business Models Applied to the Sale of Food Surplus: A Systematic Literature Reviewspa
dc.typematerThesisspa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdccspa
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aaspa
dc.type.driverinfo:eu-repo/semantics/masterThesisspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersion
dc.type.localTesis/Trabajo de grado - Monografía - Maestríaspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TM
dc.type.versioninfo:eu-repo/semantics/acceptedVersionspa

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