Weave & Palm: An artisanal microbusiness in natural fiber handbags

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dc.contributor.advisorBalzan, Alexanderspa
dc.contributor.authorÁlvarez Delgado, Cristian Camilospa
dc.contributor.authorMoreno Albornoz, Valentinaspa
dc.contributor.authorTadeo Oñate, María Guadalupespa
dc.coverage.spatialCascajal - Bolivarspa
dc.coverage.temporal1/06/2025 - 05/12/2025spa
dc.date.accessioned2026-04-08T14:41:01Z
dc.date.available2026-04-08T14:41:01Z
dc.date.issued2025-12-05
dc.description.abstractEn los últimos años, las industrias creativas y la sostenibilidad ambiental han tenido un impacto global a través del consumo responsable y ético de productos artesanales. En este contexto, la artesanía ha adquirido valor y riqueza cultural, ya que representa tanto funcionalidad como identidad cultural. Weave & Palm surgió en este entorno como una microempresa con el potencial de exportar productos artesanales colombianos elaborados con fibras naturales. Su misión es revalorizar la herencia del tejido artesanal, empoderando a las mujeres de Cascajal (Bolívar) que crean diseños sostenibles utilizando coco y palma sará. Los productos de la empresa combinan tradición y modernidad, ofreciendo bolsos sostenibles, exclusivos y con un gran significado cultural. Este proyecto propone un plan de exportación para el producto estrella de Weave & Palm, el bolso Palma Sara, a Estados Unidos, un mercado reconocido por su fuerte demanda de moda sostenible y productos de comercio justo. Planeamos exportar el bolso en sus diversos estilos, colores y tamaños para 2026.spa
dc.description.abstractenglishIn recent years, creative industries and environmental sustainability have had a global impact through responsible and ethical consumption of handmade products. Within this context, handicrafts have gained value and cultural richness, as they represent both functionality and cultural identity. Weave & Palm emerged in this setting as a microenterprise with the potential to export Colombian artisanal products made from natural fibers. Its mission is to revalue the heritage of artisanal weaving, empowering women in Cascajal (Bolívar) who create sustainable designs using coconut and sará palms. The company’s products combine tradition and modernity, offering sustainable, exclusive, and culturally significant handbags. This project proposes an export plan for Weave & Palm’s flagship product, the Palma Sara Bag, to the United States, a market recognized for its strong demand for sustainable fashion and fair-trade products. We plan to export the bag in its various styles, colors, and sizes by 2026.spa
dc.description.tableofcontentsTABLE OF CONTENT INTRODUCTION... 1 COMPANY PRESENTATION ... 1 PRODUCT IDENTIFICATION... 2 COMPANY CONTEXT AND PRODUCT IN GLOBAL MARKETS... 4 JUSTIFICATION... 5 OBJECTIVES... 6 General objective... 6 Specific objectives... 6 COUNTRY PRESELECTION... 7 JUSTIFICATION SELECTED COUNTRY... 8 METHODOLOGY... 9 Data Collection Process... 9 RESULTS...12 Market Entry Conditions ...12 Required Documentation...12 Logistics and Recommended Entry Points...13 Operational Distribution Strategy...14 Production Analysis... 15 Monitoring indicators (KPIs)...17 Financial Operating Plan ...18 Competitive and differentiation analysis... 19 Competitive Advantage ... 21 MARKETING STRATEGY ... 22 Target Audience ... 22 Value Proposition ... 22 Marketing Strategies... 25 International Development Plan (IDP)... 26 Action Plan ... 29 CONCLUSIONS AND RECOMMENDATIONS... 32 ANNEXES... 36spa
dc.format.mimetypeapplication/pdfspa
dc.identifier.instnameinstname:Politécnico Grancolombianospa
dc.identifier.reponamereponame:Alejandría Repositorio Comunidadspa
dc.identifier.repourlrepourl:http://alejandria.poligran.edu.cospa
dc.identifier.urihttp://hdl.handle.net/10823/8127
dc.language.isospaspa
dc.publisher.facultyFacultad de Negocios, Gestión y Sostenibilidadspa
dc.publisher.programNegocios Internacionalesspa
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 2.5 Colombiaspa
dc.subject.keywordsExportationspa
dc.subject.keywordsEthical consumptionspa
dc.subject.keywordsHandicraftsspa
dc.subject.keywordsSustainabilityspa
dc.subject.keywordsWomen empowermentspa
dc.subject.lembExportacionesspa
dc.subject.lembIdentidad cultural - artesaníasspa
dc.subject.lembModa sostenible - impacto socialspa
dc.subject.proposalArtesaníasspa
dc.subject.proposalConsumo éticospa
dc.subject.proposalEmpoderamiento femeninospa
dc.subject.proposalExportaciónspa
dc.subject.proposalSostenibilidadspa
dc.titleWeave & Palm: An artisanal microbusiness in natural fiber handbagsspa
dc.title.translatedWeave & Palm: An artisanal microbusiness in natural fiber handbagsspa
dc.typebachelorThesisspa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1fspa
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aaspa
dc.type.driverinfo:eu-repo/semantics/bachelorThesisspa
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersion
dc.type.localTesis/Trabajo de grado - Monografía - Pregradospa
dc.type.redcolhttps://purl.org/redcol/resource_type/TP
dc.type.versioninfo:eu-repo/semantics/acceptedVersionspa

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